Everything changes – and that being said, so should you and your business web design! The way we browse and find information online is changing, which means that now may well be the best time for you to take advantage and to make sure your online presence is ready to appeal to the next generation of online customers. Here’s a quick top ten reasons we’ve pulled together why you should seriously consider a website redesign.
If you’re still using the same website design and assets from five or six years ago, it’s definitely time to update. The internet has changed dramatically since 2012 – meaning that you could be missing out on design trends and functionality that could be expanding your customer base.
It’s Out of Touch
Have you integrated social media into your website? Have you embedded videos, provided links to verifiable sources, and given your customers more than an opportunity to connect with you? If not, it’s time to reach out.
SEO Has Changed
Search Engine Optimisation has changed dramatically over the past few years – this means that the way Google lists their search results has evolved significantly, and if you’re still operating a website by 2013 standards, you’re missing out on views and conversions.
Are You Mobile Friendly?
More and more of us are moving away from the desktop and are browsing via mobile and tablet – is your website fluid in design, or optimised for mobile browsing? If not, it’s time to get that sorted – and Google will reward you for it. Professional website design should now be focused on the type of browser as well as the type of customer!
Are You Keyword Crazy?
While using the right keywords and phrases is still extremely important to targeting the right people, you should consider cutting back – Google now prefers websites with organic, natural content that provides genuine information and help to customers. That means no more keyword stuffing or endless reams of pointless text!
Is Your Website Easy to Use?
Web design has changed with regard to ease of use – the ‘user experience’ is now very much at the top of the food chain, meaning that if your online presence is particularly cumbersome or fiddly to use, you’re going to need to find business web design that irons things out for you.
Are You Local?
A website redesign is a great idea for anyone running a local business or firm, particularly as Google now allows such businesses to appeal to local searchers! Why not redesign your website to appeal to those in your local area?
It’s safe to say that most people prefer looking to reading – meaning that, if your website is more focused on text than images or video, it may be time to tip the balance. We’ll help to show you how!
Set Up Shop
Running a business, but don’t have an online store? Setting up an ecommerce site is much easier than you think – it’s simple to manage, too. We’re a web design company London firms turn to for online stores and more – from Magento to Shopify, we’ll have you covered.
A Change is as Good as a Rest
It may simply be time to mix things up! Are you looking to upgrade your website to a more professional website design that appeals visually and converts visitors to buyers? We can help.
For more information on our services as a web design company London firms rely upon, call us today or email us – and we’ll be back in touch as soon as we can!