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The 5 Most Common Problems with Mobile Websites and How to Avoid Them

The mobile revolution is only just hitting a curve – more of us are taking to our phones to browse, and we need to start optimising for these users to be able to read and use our websites without hassle. After all, they are starting to make up a significant chunk of our visitor base – and anyone looking for effective website graphic design London and beyond should take note of some of the most common issues mobile sites are facing today. Here are just a few of them:

1. Outdated Content and Tech

Mobile devices generally have problems playing outdated programs and tech – meaning that technology such as Macromedia Flash can be hard to display properly unless you have the right coding behind you. Always check your visual content before going live to ensure your users get the best possible experience!

2. Flimsy Redirections

As anyone specialising in web design and graphic design London and elsewhere will tell you, it’s important to make sure that your website is linked up properly. All tabs and links on your mobile site should link to mobile pages – otherwise, you risk connecting visitors to clunky desktop pages. Consider overhauling your redirections or leading with responsive design.

3. Annoying Interstitials

Interstitial adds and calls to action – those which pop up and cover content before you can read a main website – can be extremely annoying. Consider opting for a neat, slim banner or responsive image selection to advertise where necessary.

4. Fonts and Formatting 

If your fonts and typefaces are too small to read for mobile users, they are going to need to do the old pinch-zoom trick – and this means that they’re going to need to scroll across and awkwardly read your content. Make sure you either run with a font size that fits, or make sure your site pours into mobile templating with ease.

5. Speed is Key!

People who browse and engage via mobile want pages to load quickly – and why blame them? Make sure your website has no internal problems that could be causing slowdowns – or partner with a firm that specialises in mobile web design and graphic design London and elsewhere – so that you get all the help and support you need.

Vital Concept can help to make sure your site is ready for the mobile revolution – call us today on 020 8902 9298 or email us to learn more!

Posted on 14 Jun 2017