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Growing Your Business Online with a Magento Ecommerce Website

Some of the biggest names in the online business community are reaping the extraordinary benefits of Magento eCommerce solutions to improve the quality and functionality of their online business presence and ultimately to boost traffic and sales. 2013 has seen the usage of Magento web design positively soar, and that is simply because this open source software has the versatility and flexibility yet reliable structure and robustness that allows it to meet the needs of a wide plethora of varying eCommerce businesses in a customised and self-controllable way.

The success of Magento Ecommerce website design has been its very focus on the detailed elements of online purchasing that gives your online business the edge that exudes professionalism and reliability; smart shopping cart solutions, product displays, checkout processes, invoicing and usage of PayPal and other swift online payment options. These all combine to give your user a smooth and seamless shopping experience; promoting their return custom and recommendations therefore seeing your customer base and profits grow.

This year we have been exploring the many and varied additional benefits for our Magento customers, and utilised them to help the usability and manageability of their Magento Ecommerce solutions. An area of growing popularity that Magento has made easier and more accessible to it’s users are the marketing and promotional tools; no online business can be without these handy elements that keep the buzz and excitement among their customers. Flexible coupons, promo codes, time-bound offers and promotional pricing options are just some of the ways these marketing tools can bring your promotional products to life.

Growing your business is not simply about growing the customer base and profits; it is also about holistically nurturing the structure of your business to enable its robust management, ideally in a way that you can control. Magento enables this beautifully; with its analytics and reporting tools, site management through centralised administration and catalogue management; Magento does not just enable you to manage your ecommerce website, it enables you to manage your ecommerce business.

This controllable and flexible software has not only become increasingly popular, but we suspect it is likely to expand and develop even further in 2014. So watch this Magento shaped space!

Posted on 30 Dec 2013