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Selling products online with a WordPress ecommerce website

Being commercially aware and consumer focussed is in no doubt essential for a healthy and sustainable business approach in any market today, but the third vital dimension for any business with an online presence is having an ecommerce website that promotes online sales and activity. For this we recommend a WordPress ecommerce website – a platform that can offer you a plethora of elements and opportunities to maximise your products and services online.

There are a number of advantages of using WordPress, from providing a content management system and incorporating blogs and social media to embedding audio-visual plug-ins. But one of the key advantages of adopting a WordPress web design for your ecommerce activity is its flexibility and adaptability. Being able to change and adapt your website as your products and sale activity needs to change is absolutely vital and there are a number of ecommerce plug-ins available to assist. Plug-ins such as WooCommerce or Jigoshopare great for adaptable professional website themes to update and refresh your site’s look and functionality. Together with other plug-ins such as Cart66 these WordPress plug-ins also offer a range of coupon development and discount management processes, shopping cart management, customer account management or functions for managing payment processing.

WordPress features can also help with the visual aspects of a website such as product display and product selection to help showcase your products and services and enable customers who use your website for purchasing to do so easily and fuss-free. This inevitably brings them back and makes your site more recommendable; meaning more custom and more sales.

There are exhaustive numbers of plug-ins and functions that WordPress has to offer for ecommerce website design – and understandably this may feel a little overwhelming – so ensuring that these are customised in a professional and strategic way is very important. Seeking a well-versed website development company to help you off the ground and set you up for self-management of your ecommerce website is advisable.

Posted on 20 Jan 2014