When it comes to building an effective online store, you are going to need to make sure that you present a superb user experience as well as one which can be easily found. Therefore, it is always a great idea to have a checklist to ensure that your website’s search engine optimisation is up to scratch. When it comes to ecommerce web design London brands and firms can rely upon, our team has all the tips and tricks you could possibly need to make sure your SEO is fighting fit. Ecommerce development London and beyond follows the same rules – and here are just a few ways that you can really try and get your website ready for Google’s search criteria.
Keep Content Informative and Easy to Read
Google is evolving its SEO strategy all the time, and ecommerce development London and elsewhere will now be just as focused on providing useful, insightful content and commentary just as much as it is on ensuring that great products are highlighted and arranged in a pleasing and effective manner. Make sure all of your pages have a paragraph or two of descriptive information – and don’t ever go too heavy on the keywords.
Build Your Reputation
SEO works off-page just as much as it does on-page, and this has never been truer for ecommerce. To be sure that your business gets picked up on via the various channels and widgets that Google has running, you’ll need to sign up for a series of business social media tools to build your presence and reputation with your public – and to make sure that you get seen easily, too. Sign up for Facebook, Google+, Google Business, LinkedIn and more – the more coverage and options available, the better.
Carefully Research Keywords
There are a number of resources and tools available that you can use to try and capture a maximum audience – but you are going to need to make sure that you target relevant ones, and that you don’t cram your text full of phrases and awkward terms that stick out like a sore thumb.
There are many ways that you can prepare your ecommerce web design London and elsewhere for SEO brilliance – and as experts in ecommerce development London firms depend upon week in, week out, our team can give your website the full SEO audit to start selling to waves of new customers.