Are you planning to attend a business show? Want to make sure that your business attracts attention? Having everything that you need for your stand is important. Here at Vital Concept Print we know what any business will need for their trade stand.
We have years of experience helping businesses of all types to make the most of any exhibition. With this in mind, we have put together our list of all the things that you will need for your trade show stand. Just to make sure that you don’t miss out an opportunity to promote your business.
A great looking stand
When it comes to a trade show, the most important thing is to draw attention to your stand. This means that you can have the maximum number of visitors to your stand, promoting your business. But how can you make sure that you have a great looking stand?
One of the best ways is with eye-catching graphics and displays. This is even better if they are printed on high quality materials that really capture attention.
Plenty of handouts
Many of the people visiting your stand will want to take information away about your company. This may be to contact you in the future, or simply to think about making a purchase. It is vital that you have plenty of brochures, flyers or leaflets to hand out at any trade show. These should contain all the relevant information about your business, as well as the product or service that you are looking to promote.
You should use durable materials for these handouts, as they will need to travel well and stay in one piece once the person fishes them out of their bag or pocket.
The same can be said for business cards. Whilst these may not contain reams and reams of information, business cards allow your visitors to take home your contact information. Business cards can be incredibly cost effective to produce, and just like many other aspects of visual marketing, should be a great reflection of your brand.
Keep them informed
It isn’t only the actual show that you should focus on. A must do is to promote your appearance at the business show before you even get there. This can be worked into your website as well as being promoted on social media.
Don’t forget to post afterwards too, letting people know how successful it was, and tempting them to come along to the next show.
Who doesn’t love a giveaway? A great way to bring people to your stand is to be offering some kind of giveaway. This doesn’t need to be something too extravagant or costly (although a new phone is a sure-fire way to bring people in their thousands). Business stationary such as notepads, pens or stickers are easy and cost effective to make, and still make for an attractive treat simply for coming to your stand.
A special offer
Want to make the most sales there and then? Maximising on those who make an impulse purchase. Why not have an “show” only discount or promotion, that they won’t find anywhere else. A sure fire way to encourage them to sign on the dotted line.
Want to make sure that you have the best quality printed materials for your stand? Present the best impression to prospective clients with some of high quality printed cards, leaflets and banners.
With our help, you can not only bring in the customers to your stand, but make sure that they continue to use you too.