Website design is helpful for small businesses!
At the start of 2012 an incredible 99.9% of private sector business in the UK was accounted for by small and medium sized enterprises. And small businesses alone account for a huge 47% of all private sector employment. So with such a pool of competitors, it is important for small businesses to ensure that their websites have that competitive edge.
Having an internet presence at all is a good starting point, but in this environment, it simply is not enough. Potential clients want to see a professional website design that entices them but also instills confidence in them. That is why it is helpful for small businesses to invest in a website design that showcases their business in the right light.
One of the main advantages of having a website for any business is the reach that it can give you to your customers; the efficiency for your customers to be able to access your business at the click of a mouse button. But through good web design, small businesses can ensure sustainability in how their potential customers access their service, not just first contact.
Small businesses have a distinct and unique advantage when it comes to marketing their product or service – customer insight. They generally understand the demographic and scope of their target market much better because of how concentrated it can be. So as a small business, building the design of your website around this understanding is a necessary and feasible task. It is a task that truly tailors your site around your customer’s needs and expectations proactively. Using website design services to create an intuitive and engaging website, is a cost effective and reliable way of accessing a wide and varied client base. But crucially, broadening your reach in a visually attractive, efficient and impactful way through quality and affordable web design can turn small business in to big business.