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10 Essential Characteristics of a User-Friendly Website

Think your website is user-friendly? Think again. The way we browse is always changing – and to be able to deliver truly impeccable user experiences, we are going to need to…

Posted in Website Design

The Impact of Web Design on SEO and Branding

Anyone who has dabbled in web design even a little bit will tell you that designing a website is not just about presenting a pretty face – it’s about connecting a…

Posted in Search Engine Optimization

Google AMP Update: Browse websites within your Gmail

Google’s AMP technology – Accelerated Mobile Pages – has enabled web searchers to read and experience web content and media faster than ever before. Many sites have taken on the protocol…

Posted in Search Engine Optimization

5 Reasons to Revamp Your Website

A change is as good as a rest – and this has never been truer for websites, particularly in a day and age where our browsing habits are continually evolving. We’re…

Posted in Website Design

Video Marketing in 2018: Trends and Tools for Success

Digital marketing has never been more focused upon visual content – specifically, videos. YouTube has grown to become a behemoth in entertainment and in education, meaning that while the video-sharing platform…

Posted in Search Engine Optimization

Manage How Your Customers View Your Business on Google

While you may perhaps assume that adhering to basic SEO principles is enough to get Google talking about your business, you may be pleasantly mistaken – as they have a range…

Posted in Search Engine Optimization

Make Mobile-First Index Optimisation a High Priority in 2018

Anyone who knows even a little bit about search engine optimisation will already be well aware that we are in the midst of a mobile revolution. The way that we browse…

Posted in Search Engine Optimization

Why You Can’t Afford To Ignore A/B Testing In Web Design

When it comes to all things web development, the key to success obviously lies in user behaviour and what is most likely to keep a casual visitor interested enough to stick…

Posted in Web Development

The Shift from Mobile-Friendly to Mobile-First Strategy

Unless you’ve been living in a cave for quite some time, it is obvious to see that mobile browsing is on the up and up. It goes without saying that more…

Posted in Search Engine Optimization

Save Trees – Choose Internet Marketing

Many businesses are still fairly happy to go the usual route when it comes to marketing and advertising – flyers, posters and more besides – but in the long term, more…

Posted in Search Engine Optimization

5 Predictions For What Marketing Will Look Like In 2020

Here at Vital Concept, we keep our ears to the ground when it comes to anything and everything digital marketing – and the way we sell and promote services online is…

Posted in Search Engine Optimization

Make a Website that’s Your Own

When looking into building your own website, it can be tempting to create a web design that is largely inspired by those you may have seen elsewhere – but here at…

Posted in Website Design