While you may perhaps assume that adhering to basic SEO principles is enough to get Google talking about your business, you may be pleasantly mistaken – as they have a range of different tools which will not only help them to understand what you do and who you are trying to target, but also to help you corner the ever-lucrative local SEO factor. This, essentially, means that you could be reaching new, local customers across thousands of searches – and you’re going to need to put in the time to make this automated digital marketing strategy work to your advantage all year round.
Google Local Business is available for you to essentially fill out a directory profile – so that you can not only give potential searchers all the information they need to know about your services, but so that Google has enough to go on to make sure that you are effectively optimised. Take advantage of filling out your full information – what you do, your sector, your address (very important for local SEO) – and take pictures where you can! We all love photos, and so does Google. Providing handy links to your website, social media profiles and any other useful features that your potential customers can access from Google alone will only help to make your business seem that little bit more attractive. Harnessing Google’s immense library of digital marketing support simply makes sense in 2018.
Consider, too, that you can link your G+ account, make posts and reach out to your potential customers before they even visit you for the first time. Do also use the service to open yourself up for reviews – allow previous customers and clients to rate your services on the classic five-star system and let both the world and Google see just how important your services are – and why you deserve to make a big splash. The insights you’ll get back from Google Local Business, too, can be extremely telling – and here at Vital Concept, we actively encourage adopting the service as early on in your online marketing as possible.
Google Local Business and filling out your profile for search is becoming an essential factor in optimisation. Whether local SEO is your focus or if you are simply looking to broaden your reach, there’s every reason you should start setting up shop with Google today – we’ll help to show you how.