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Online Marketing

Good marketing is the key to online success

So, you’ve got your website up and running but the customers just aren’t coming in like you expected. Now what? Even the best website in the world won’t get noticed without a great marketing strategy, and that’s where we can help. A good marketing strategy won’t just direct visitors to your site, it will turn those visitors into customers. Your marketing approach will need to combine a number of elements such as Search Engine Optimisation (SEO) and Pay Per Click (PPC) to name a few. There are literally hundreds of different tactics and techniques that you can use to market your business online and you can take a trial and error approach to find those that are a good fit for your business, but why do that when you have a dedicated team who can get you to where you want to be much faster. We know what works.  Our team have expertise in identifying who is likely to buy from you and then funnelling them to your website.

Search Engine Optimisation is much more than filling your web pages with unnecessary and unnatural keywords. It’s moved on much more in recent years and we will use a combination of on page SEO and off page tactics to increase your organic reach and ranking. Every aspect of your website has to be just right from the content and visuals through to the design and the copy. Using our expertise, we can create a strong marketing plan that works for your business. While we never guarantee our customers results for SEO (there are so many ranking factors that it would be impossible to do this) but we will use proven content strategies and white hat techniques to get your business as high up the rankings as possible.

Long Term Goals and Long Term Success

Any good website design company will tell you that online marketing is a long term commitment. It’s not something that you can work on once and then never think about it again. It’s an ongoing process that requires a consistent approach to ensure that your business continues to gain exposure. Managing your online strategy can be difficult as a busy business owner and that’s where we offer a range of marketing packages that will take care of your digital marketing for the long term. We build a strategy that is tailored to your business and we are constantly looking for new and creative ways to maximise the effectiveness of your campaign.

As well as organic search, our team will also help you to build and run advertising campaigns that target specific demographics and audiences. We have a vast amount of experience in the leading ad platforms such as Google AdWords and we know how to craft compelling ads that increase clicks to your website. Our techniques are tried and tested, and we will help you build a strong online presence.

Struggling with leads, conversions and sales? Contact us by email or call our team to see how we can help you transform your brand online.

SEO experts

Is your business struggling to achieve maximum visibility in organic search? At Vital Concept we can implement targeted strategies to help you build a strong online presence using Search Engine Optimisation. Our tried and tested techniques drive more traffic to your website and generate more awareness of your brand. White hat SEO techniques will be used by our experts to optimise your site both on page and off page to maximise your reach, increase traffic, boost conversions and drive up sales.

How do we do this? Let’s take a closer look

From your on-page SEO strategy as a minimum you will receive:

  • Keyword research to identify the most effective keywords for your business
  • Optimisation of your pages, posts and on page elements such as images and meta data
  • Advice on your content to improve its impact from an SEO perspective

From your off-page SEO strategy as a minimum you will receive:

  • White hat backlinks to your site, from high authority websites
  • Outreach to influential bloggers and website owners in your niche

If you want your business to have the best possible chance of ranking for important search terms related to your products or services, contact Vital Concept today and talk to us about our SEO campaigns.

PPC experts

Converting clicks into profit is what we aim to achieve with our PPC campaigns. We help businesses secure more clients through effective PPC marketing. A valuable component of your digital strategy, PPC management can increase awareness of your business amongst your target audience, tailoring ads to target the right people at the right time. With our PPC services you will be able to increase your return on investment while reducing the costs associated with marketing. Every aspect of campaign management is overseen by our PPC experts to maximise the chances of success in paid search.

When you work with us, this is what you’ll receive:

  • A comprehensive company audit and tailored strategy for your brand
  • Specific targeting based on customer segmentation, social listening and keywords
  • Competitor research
  • Advice on how to effectively structure your accounts
  • Management of bids
  • Regular performance appraisals And much more!

When you choose PPC over SEO you have the ability to rank quickly for key search terms. It’s a great way to give your SEO a boost. While your SEO is starting to work (which can take several months), give your business an advantage with a well targeted PPC campaign. SEO and PPC complement each other and it will improve your website’s performance in many areas.

Start your campaign today with Vital Concept.

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